About
Helping companies uniquely address modern challenges by blending human-centered design and UX principles with strategic business thinking, bridging silos, and connecting teams for cohesive digital solutions. Specializing in aligning stakeholders and integrating systems design, data insights, and strategic vision, that help companies create products and services that are desirable, viable, and feasible, driving growth and competitive success.
Clients & Organizations
I've had the privilege of working with a diverse range of clients worldwide, from innovative entrepreneurs to large-scale enterprises, and have had the opportunity to collaborate with and support some truly exceptional companies and brands.
How I can help you or your company
Experience Strategy
Up to 70% of your market share could be missed, or lost, due to a lack of experience strategy. There are steps to develop a seamless and consistent experience across your company’s ecosystem of products and services.
Research
Applying research tools and methods that help your company make more informed decisions and build more valuable solutions that solve problems and take advantage of opportunities to achieve new capabilities and reach new markets.
Product Design
Whether you want to redesign or build a product from scratch, applying best practices in how you design the User Experience can be the difference between a product winning or losing in the competitive marketplace.
Don’t take my word for it..
“What sets Don apart as a leader is his ability to closely connect the dots between identity and experience. By doing so, he ensures strategy, design, and execution result in an end product that is a true reflection of the organization. He remains at equal ease in front of both the senior executive and the analyst and figures out a way to keep them both engaged in the same room. His passion runs deep which naturally builds a culture of true innovation even in the darkest of corners.”
“Donald is an expert in how to focus teams on results. He has a passion for guiding teams through new ways of thinking to orient them on measurable results, assessing risk vs. reward, and problem-solving at a systems level. ”
“I’ve hired Don Spangler for a number of different primetime TV shows and pilots for 20th Century Fox TV. He produces consistent results and has various connections to the music world that he can use when needed to help finish any project. Don is one of our favorite guys here at Fox Music. I couldn’t recommend him highly enough.”
Some Case Studies
How a top 3 US bank explored digital innovation and achieved alignment
Executives at a top 3 US bank wanted to look at the Commercial Card Experience and determine how they might solve any known or unseen cardholder pain points, as well as determine if any new opportunities for digital transformation could be revealed.
Brought in as an Experience Strategist, Researcher, and Designer the approach taken was a combination of Experience Strategy, Technical Innovation, and a Growth mindset. We began with; secondary research, then primary research listening to customers and listening to stakeholders, mapping the current landscape across the cardholder experience, and then taking the insights into a workshop designed specifically to meet the needs of the organization to guide stakeholders and the leadership towards a shared vision and a reimagined roadmap for the future. …read more
How I contributed:
Strategy
Research
UX/Product Design
How a major US airline examined backstage and onstage processes that led to meaningful insights.
The CFO of a major US airline wanted to know how the company could save on Special Services. My team and I suggested an approach of contextual research to understand the backstage, front-of-stage experience, and processes at the ecosystem level. The gathered insights along with digital solutions showed outcomes of hundreds of millions saved per year.
How I contributed:
Strategy
Service design Research
UX/Product Design
A redesign for an auto insurance task flow.
AAA wanted to refresh its UI/UX design for users seeking a car insurance quote. The design goal was to decrease UX friction and increase conversion rates by 10%.
How I contributed:
UX / Product Design & Illustration
Usability testing & Uer interviews